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'We can change our destiny': an evaluation of Standard Chartered’s Goal programme

Research reports

Written by Rachel Marcus, Maria Stavropoulou

Hero image description: Right to dream, Ghana. Goal participants Abigail and Princess, who have now become Goal coaches Image credit:Standard Chartered Ghana

The Goal programme is the flagship education programme within Futuremakers by Standard Chartered, the bank’s global initiative to tackle inequality and promote economic inclusion. Goal uses sport, play and life skills education to transform the lives of adolescent girls around the world.

Since its launch in 2006, Goal has grown into an internationally recognised global movement operating in more than 20 countries. Managed by Women Win and implemented by organisations around the world, the programme teaches girls critical knowledge and skills related to health, communication, rights and managing their personal finances through four key modules: Be Yourself, Be Healthy, Be Empowered and Be Money Savvy. Between 2006 and 2019, the programme reached more than 525,000 girls and young women. Its aim is to reach 1 million girls between 2006 and 2023.

This evaluation, based on analysis of quantitative data collected from participants and qualitative research in India, Nigeria and Uganda examined the following key questions:

  • What changes have taken place in the girls’ lives as a result of taking part in Goal?
  • Does Goal have lasting impacts on participants?
  • Are Goal impacts greater for girls with leadership roles?
  • Is Goal having an effect on gender norms in the communities where it works?
Right to dream, Ghana. Goal participants Abigail and Princess, who have now become Goal coaches
Image credit:Standard Chartered Ghana
Rachel Marcus and Maria Stavropoulou