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Can broadcast media change gender norms? Lessons from South Asia

Time (GMT +00) 11:30 12:30
Image credit:Female TV reporter covering live news in Hyderabad, India. December, 2018. Credit: Reddees / Shutterstock.com
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Focusing on South Asia, this ALIGN event will launch a series of digital case studies which explore how broadcast media can contribute to changing gender norms. It will draw on the experiences of organisations who have used broadcast media (such as radio, ‘edutainment’ and journalism) to challenge social norms that discriminate against women. Following a brief introduction, our moderator Ammu Joseph will facilitate an open conversation between the panellists, with an interactive live Q&A and direct participation from the audience.

Our conversation will cover how harmful behaviours and attitudes that create inequality between women and men, and other groups based on race, caste, class, ethnicity and sexual orientation, can be effectively tackled through creative media forms. Panellists will explore what the current state of gender representation in South Asian media is, the impacts of gendered stereotypes, as well as how commercial media can help rewrite gender norms while still entertain audiences.

ALIGN is delighted to host a live conversation with these experienced actors to ask:
How can communication campaigns and approaches inspire deeper social change around gender inequality issues? This is in a bid to share lessons and knowledge on how media is a key driver of norm change and can help in reducing gender-based violence, women and girls’ lack of representation, and gender injustice.

Time: 11:30-12:30 GMT | 17:00-18:00 IST (India Standard Time)