ODI Logo ODI

Trending:

Trending

What we do

Search

Newsletter

Sign up to our newsletter.

Follow ODI

Using 'Local Branding' to Enhance Local Product Sales to Tourists

Briefing/policy papers

Increasing the sale of local produce and services to tourists is an important component of Pro-Poor Tourism. On the German island of Rügen, in Mexico, and on the Caribbean island of Tobago regional 'branding' has been used to promote local products and to increase linkages between tourism and the local economy. A range of local products are sold under a defined brand, with clear quality criteria and market recognition.

Caroline Ashley