The purpose of this paper is to explore strategies for expanding tourism in poor rural areas. It draws on an overview of the likely challenges and motivations involved in promoting rural tourism, and on two new case studies from the Czech Republic and Uganda, complemented by insights from other rural tourism initiatives elsewhere. It does not focus on rural tourism at well-established or high-value sites (such as gorilla habitat, famous mountains or reserves), but on bringing tourism into wider rural areas.
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Jenny Holland, Michael Burian and Louise Dixey