Common problems of sourcing products locally are well known – inadequate quality, reliability, or volume of produce, exacerbated by poor transport and lack of communication and information between supplier and purchaser. The many factors affecting linkages between tourism and agriculture are summarised in Table 1. The strategies to overcome them are less familiar and implementation is an on-going challenge. Various initiatives have been undertaken, often by public bodies or NGOs, occasionally by the private sector, entailing a variety of approaches to strengthening supply chain linkages. There are examples of both failed and successful initiatives.