Many tourism companies make substantial charitable donations to local causes from their pre-tax profit. However, companies are realising the need to support the local economy in a more sustained manner, and to use their core competencies – not just their profits – for local impact. They are realising the need to go beyond donations and to do business differently.Without addressing change management within the company, a well intentioned policy is unlikely to succeed. This brief therefore outlines tips on how to manage the corporate agenda and internal change, in order to implement linkages.
Caroline Ashley, Clive Poultney, Gareth Haysom, Douglas McNab and Adrienne Harris