Many tourism companies make substantial charitable donations to local causes from their pre-tax profit. However, companies are realising the need to support the local economy in a more sustained manner, and to use their core competencies – not just their profits – for local impact. They are realising the need to go beyond donations and to do business differently.Without addressing change management within the company, a well intentioned policy is unlikely to succeed. This brief therefore outlines tips on how to manage the corporate agenda and internal change, in order to implement linkages.