Radio is a powerful communication tool. Experience with rural radio has shown the potential for agricultural extension to benefit from both the reach and the relevance that local broadcasting can achieve by using participatory communication approaches. The importance of sharing information locally and opening up wider information networks for farmers is explored with reference to the specific example of vernacular radio programmes based on research on soil and water conservation. This paper describes this specific experience in the context of rural radio as a tool for agricultural extension and rural development, with reference to the dramatically changing technology environment that is currently influencing information and communication processes worldwide. The implications for policy makers of harnessing rural radio to improve agricultural extension are also discussed.
Robert Chapman, Roger Blench, Gordana Kranjac-Berisavljevic’