Adike Pathrike is a monthly farm magazine catering to cash-crop growers in parts of Karnataka and Kerala. The magazine covers a wide range of crops (commercial and subsistence) and farm and household management themes. It is 15 years old, is self-supporting, and has established a unique niche for itself, based on a philosophy of farmer participation in the generation of information. This approach is expressed through an insistence on farmer verification of technologies described in the magazine, an adaptive and iterative approach to technology, an encouragement of farmer-to-farmer communication, and a counterbalance to government and industry promotional campaigns.