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Pro-Poor Tourism Strategies for Business: Creating Linkages

Briefing/policy papers

PPT strategies adopted by a business are about creating linkages with a number of stakeholders which can include local tourism enterprises and Small, Medium and Micro Enterprises (SMMEs) suppliers, community organisations, local residents and neighbours, and local staff (see figure 1). The type of linkage varies depending on the stakeholders involved and the approach taken by the company. Any single company can concentrate on a number of different linkages and many linkages are interdependent. For example, a company keen to form closer links with local suppliers might become involved in joint product development as part of its local procurement strategy, place greater emphasis on joint planning and decision making, and offer training programmes and initiatives for a variety of local stakeholders including residents, local SMMEs and staff.

Caroline Ashley