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Responding to digital disruption of traditional communications: 'reusing the wheel’

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This is the fourth in a series of blogs looking at the challenges of ‘digital disruption’ and ODI’s strategy in responding to them. This blog looks at the final strand of ODI’s strategy, ‘reusing the wheel’ (as opposed to reinventing it): the free (or cheap) digital content, technology and tools that can improve the quality and delivery of all communications products.