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Maximising the impact of research on policy and practice

Written by John Young

Speaking during the the research communication workshop: 'Maximizing the Impact of Agricultural Research in Africa', John Young suggests ways to improve the impact of research by: 1) knowing your policy objective, 2) understand the policy context, who's involved, what their positions are and how these match your evidence, and 3) generate the right kind of communication media to get messages across, especially working with other organisations and identfying champions who can influence their colleagues.