ODI Logo ODI

Trending:

Trending

What we do

Search

Newsletter

Sign up to our newsletter.

Follow ODI

Is it time to ban the term 'dissemination'?

Written by Caroline Cassidy

'Using the word ‘dissemination’ often implies a form of ‘lazy’ communication: like throwing a stone in a pond, there are ripples, but you are never quite sure where it is going to land and what it might do. It's time we caught up with the new era of research communications.'