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How on earth do you measure the impact of your events?

Written by Caroline Cassidy

​​Measuring the impact and quality of events is a murky field. Think tank events often have multiple objectives, take many guises and are targeted at very different audiences. Sometimes the value is instant and obvious, for example strong media coverage, but at other times it’s not so clear.

In this article, Caroline Cassidy shares her event assessment tool, developed to measure the impact of a series of events for the DFID-ESRC Growth Research Programme (DEGRP).