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An unconventional but essential marriage: pro-poor tourism and the mainstream industry

Pro-poor tourism has had a significant impact on the ‘tourism and development’ agenda, but is unlikely to become hegemonic. Its impact on broader development debates, the mainstream tourism industry, and the public has been more limited. There is an emerging conceptual framework, methodology and empirical evidence base to support the original claims of pro-poor tourism (PPT), that it can be pro-poor and can be made more so, that any type of tourism can be pro-poor, and that there are significant benefits for both the development sector and mainstream tourism industry of stronger links between the two.