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Where does development belong in the modern media landscape?

Date
Time (GMT +00) 12:30 14:00
Hero image description: Women walking past mobile phone advertisment, Kenya Image credit:Ken Banks, kiwanja.net Image license:Creative Commons

Speakers:

Andrew Hogg - Head of Media, Christian Aid

Brian Atwood - Chair, OECD's Development Assistance Committee

Discussant
Mary Myers -
Development Communications Consultant
Jonathan Tanner - Media and Public Affairs Officer, ODI
James Deane - BBC Media Action
Chair:
Myles Wickstead CBE
- Chairman, One World Media

Description

Is ‘development’ a helpful term to explain poverty reduction efforts to a wider public or does it create a barrier to understanding? Is there still such a thing as a good development story or do NGOs, think tanks and others involved in communicating global issues need to look beyond ‘big D development’ in order to better access mainstream media?

These are the central questions to be discussed by a panel of experts who will examine the current scope for successful coverage of development and offer their insights into how to best get the message across in the modern media landscape.