Is ‘development’ a helpful term to explain poverty reduction efforts to a wider public or does it create a barrier to understanding? Is there still such a thing as a good development story or do NGOs, think tanks and others involved in communicating global issues need to look beyond ‘big D development’ in order to better access mainstream media?

These are the central questions to be discussed by a panel of experts who will examine the current scope for successful coverage of development and offer their insights into how to best get the message across in the modern media landscape.