This project aimed to improve the lives of people living in Da Nang , through developing the tourist sector and improving its links to the poor. The Report describes an innovative approach to tourist development – a participatory pro-poor value chain analysis - that was supported by local stakeholders and funded by the Vietnam Private Sector Support Programme. This is probably the first truly participatory tourism value chain exercise ever conducted. The study team completed 50 interviews, ten workshops and detailed hotel, tourist, taxi, and hostel surveys during two missions in Da Nang – one in November 2006 and a follow-up mission in April 2007. The report produced includes an analysis of the tourism value chain in Da Nang itself, an outline of the strategic choices facing the sector, and some detailed proposals for addressing these problems.